Business and Economic Horizons

  Previous Article | Back to Volume | Next Article
  Abstract | References | Citation | Download | Preview | Statistics
Volume 2
Issue 2
Online publication date 2010-07-16
Title Effectiveness of information communication technology in rural insurance
Author Varadaraju Thamodaran, M. Ramesh
Abstract Information and communications technologies are a device set of technological tools and resources used to communicate rural people about to disseminate awareness, create interest and to stimulate enroll intentions of insurance. It has enabled countries to leapfrog traditional modes of service delivery and make manifold improvements in process effectiveness and efficiency. Widespread adoption and application of information communication technology across the different fields of society and the economy is presently considered to be the key factor behind boosting competitiveness and developing an informed society. In general, information communication technology and its tools that people use to share, distribute, information gathering and to communicate with insurance providers, or in groups, through the use of media such as print, visual and interconnected computer networks.
Bezjian-Avery, A., Calder, B., Iacobucci, D., 1998. “New media interactive advertising vs. traditional advertising,” Journal of Advertising Research, Vol.38, Issue 4, pp.23-32

Cho, C.-H., Lee, J.-G., Tharp, M., 2001. “Different forced-exposure levels to banner advertisements,” Journal of Advertising Research, Vol.41, Issue 4, pp.45-56

Coyle, J.,  Thorson, E., 2001. “The effects of progressive levels of interactivity and vividness in Web marketing sites,” Journal of Advertising, 30 (3), pp.65-77

Dahlén, M.,  2001. “Banner advertisements through a new lens,” Journal of Advertising Research, Vol.41, Issue 4, pp.23-30

Fortin, D., Dholakia, R., 2003. “Interactivity and vividness effects on social presence and involvement with a Web-based advertisement, ” Journal of Business Research, 58 (3), pp.387-96

Gallagher, K., Foster, K., Parsons, J., 2001. “The medium is not the message: Advertising effectiveness and content evaluation in print and on the web,” Journal of Advertising Research, Vol.41, Issue 4, pp.57-70

Hollis, N., Briggs, R., 1997. “Advertising on the web: Is there response before click-through?“ Journal of Advertising Research, Vol.37, Issue 2, pp.33-45

Internet Advertising Bureau, 1997. “1997 IAB online advertising effectiveness study,” A joint research effort of IAB/Millward Brown Interactive

Jensen, J., 1999. “Interactivity”: Tracking a new concept in media and communication studies,” In Meyer, P., (Ed.), Computer Media and Communication, Oxford: Oxford University Press, pp.160-187

Joseph, A., Hutchinson, W., Lynch, J., 1991. “Memory and decision making,” in Handbook of Consumer Behavior, Robertson, T., Kassarjian, H. (Eds.), Englewood Cliffs, NJ: Prentice Hall, pp.1-49

Kim, S., Doherty, K., 2001. “Re-weaving the web: Integrating print and online communications,” Journal of Interactive Marketing, Vol.15, No2, pp.47-59

Laurel, B., 1990. “Interface agents: Metaphors with character,” In B. Laurel (Ed.), The art of human-computer interface design, Reading, MA: Addison-Wesley, pp.355-65

McMillan, S., Hwang, J.-S., 2002. “Measures of perceived interactivity: An exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity,” Journal of Advertising, 31 (3), pp.29-42

Metha, A., 2000. “Advertising attitudes and advertising effectiveness,” Journal of advertising research, Vol.40, Issue 5, pp.67-72

Rafaeli, S. 1988. “Interactivity: From new media to communication,” in Hawkins, R., Wiemann, J. (Eds.), Advancing Communication Science: Merging Mass and Interpersonal Processes,  Newbury Park, CA: Sage, pp.110-34

Rasch, A., Rosengren, S., 2003. “Love at first site? A web site advertising effectiveness study,” Journal of Advertising Research, Vol.43, Issue 01, pp.25-33

Rogers, E., 2003. Diffusion of Innovations (5th Ed.), New York: Free Press

Shyam, S., Narayan, S., Obregon, R., Uppal, C., 1998. “Does web advertising work? Memory for print vs. online media,” Journalism and Mass Communication Quarterly, Vol.75, No4, pp.822-35

Steuer, J. 1992. “Defining virtual reality: Dimensions determining telepresence,” Journal of Communication, 42 (4), pp.73-93

Subodh, B., Bevans, M., Sengupta, S., 2002. “Measuring users’ web activity to evaluate and enhance advertising effectiveness,” Journal of Advertising, Fall 2002, Vol.31, Issue 3, pp.97-106

Wen, G., Maddox, L., 2003. “Measuring web advertising effectiveness in China,” Journal of Advertising Research,Vo.43, Issue 1, pp.34-49

Wu, G., 1999. “Perceived interactivity and attitude toward Website,” in Roberts, M., (Ed.), Proceedings of the 1999 Conference of the American Academy of Advertising, Gainesville, FL: University of Florida, pp.254-62 

Keywords Insurance, ICT, effectiveness, rural people, media.
Pages 98-105
Download Full PDF Download
  Previous Article | Back to Volume | Next Article
Search in articles
Journal Published articles
BEH 598
Journal Hits
BEH 1319319
Journal Downloads
BEH 45143
Total users online -