Business and Economic Horizons

  Previous Article | Back to Volume | Next Article
  Abstract | References | Citation | Download | Preview | Statistics
Volume 12
Issue 2
Online publication date 2016-07-21
Title Do generic strategies impact performance in higher educational institutions? A SEM-based investigation
Author Ahlam Mohammad Alzoubi, Okechukwu Lawrence Emeagwali
Abstract
This study set out to initiate an investigation into the linkage between generic strategy and performance in higher educational institutions and the moderating effect of institution-type. Using structural equation modeling (SEM), it examined the responses of a stratified sample of academics and administrative staff (n= 333) randomly selected from eight universities in northern Cyprus. Findings suggest that while there is a weak effect of differentiation strategy on performance, a strong effect was recorded for focus strategy on performance. However, no significant relationship was found between cost leadership strategy and performance in higher educational institutions. Findings further indicated that respondents from public-private universities perceived the strongest generic strategy-performance effect for their institution, followed by those from the public sector. Respondents from private institutions perceived the weakest strategy-performance effect for their institutions.
Citation
References
Abowitz K., 2008. "On the public and civic purposes of education", Educational Theory, Vol.58(3), pp.357-376. https://doi.org/10.1111/j.1741-5446.2008.00293.x
 
Balzer W., 2010. Lean higher education: Increasing the value and performance of university processes, CRC Press, Taylor and Francis Group.
 
Brighouse H., McPherson M. (Eds.). 2015. The aims of higher education: Problems of morality and justice", University of Chicago Press. Christensen C., Eyring H., 2011. The innovative university: Changing the DNA of higher education from the inside out", John Wiley & Sons.
 
Dess G.G., Davis P.S., 1984. "Porter's (1980) generic strategies as determinants of strategic group membership and organisational performance", Academy of Management Journal, Vol.27(3), pp.467-88. https://doi.org/10.2307/256040
 
Dorweiler V.P., Yakhou M., 2005. "Scorecard for academic administration performance on the campus", Managerial Auditing Journal, Vol.20(2), pp.138-44. https://doi.org/10.1108/02686900510574557
 
Hanover Research, 2014. Trends in higher education marketing, recruitment and technology, Hanover Research. Washington D.C.: Hanover Research.
 
Kaplan R.S. and Norton D.P., 1996. The Balanced Scorecard. Boston: Harvard Business School Press.
 
Kim T., 2009. Strategic overview: Managing sustainable ICT in further and higher education.
 
King A.M., 2010. A strategic assessment of the higher education industry: Applying the Porter's five forces for industry analysis
 
Kukulska-Hulme, A., 2012. "How should the higher education workforce adapt to advancements in technology for teaching and learning?", The Internet and Higher Education, Vol.15(4), pp.247-254. https://doi.org/10.1016/j.iheduc.2011.12.002
 
Leebron D.W., 2014. A look at the competitiveness of higher education
 
Leland D., Moore J., 2007. Strategic: focusing, securing competitive advantage
 
Lynch R., Baines P., 2004. "Strategy development in UK higher education: Towards resource-based competitive advantages", Journal of Higher Education Policy and Management, Vol.26 (2), pp.171-187. https://doi.org/10.1080/1360080042000218249
 
Mazzoral T.W., Soutar G.N., 1999. "Sustainable competitive advantage for educational institutions: A suggested model", International Journal of Education Management, Vol.13(6), pp.287-300. https://doi.org/10.1108/09513549910294496
 
Mazzoral T. W., Soutar G.N., 2008. "Strategy matters: Strategic positioning and performance in the education services sector", International Journal of Nonprofit and Voluntary Sector Marketing, Vol.13(1), pp.141-151. https://doi.org/10.1002/nvsm.313
 
Nellis J., 1999. "Time to rethink privatization in transition economies?", IFC Discussion paper No.38, Washington, D.C., World Bank Group.
 
Nellis J., 2000. "Privatization in transition economies: What next?," Working paper, Washington D.C., World Bank.
 
Pithers R., Soden R., 2000. "Critical thinking in education: A review", Educational Research, Vol.42(3), pp.237-249. https://doi.org/10.1080/001318800440579
 
Porter M., 1980. Competitive strategy, Old Tappan, N.J.: Macmillan.
 
Saunders M., Thornhill A., Lewis P., 2009. Research methods for business students, 5th ed. Pearson Education.
 
Shirley W., Mary W., Patrick W., 2000. "Public vs. private ownership: The current state of the debate," Working paper, The World Bank: Washington, D.C.
 
Shleifer A., 1998. "State versus private ownership", J. Econ. Persp., Vol.12, pp.133-150. https://doi.org/10.1257/jep.12.4.133
 
Venkatesh U., Dutta K., 2007. "Balanced scorecards in managing higher education institutions: an Indian perspective", International Journal of Educational Management, Vol.21(1), pp.54-67. https://doi.org/10.1108/09513540710716821
Keywords Generic strategy, balanced score card, higher education, performance
DOI http://dx.doi.org/10.15208/beh.2016.04
Pages 42-52
Download Full PDF Download
  Previous Article | Back to Volume | Next Article
Share
Search in articles
Statistics
Journal Published articles
BEH 558
Journal Hits
BEH 1131695
Journal Downloads
BEH 41242
Total users online -