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Volume 12
Issue 2
Online publication date 2016-07-21
Title Do generic strategies impact performance in higher educational institutions? A SEM-based investigation
Author Ahlam Mohammad Alzoubi, Okechukwu Lawrence Emeagwali
This study set out to initiate an investigation into the linkage between generic strategy and performance in higher educational institutions and the moderating effect of institution-type. Using structural equation modeling (SEM), it examined the responses of a stratified sample of academics and administrative staff (n= 333) randomly selected from eight universities in northern Cyprus. Findings suggest that while there is a weak effect of differentiation strategy on performance, a strong effect was recorded for focus strategy on performance. However, no significant relationship was found between cost leadership strategy and performance in higher educational institutions. Findings further indicated that respondents from public-private universities perceived the strongest generic strategy-performance effect for their institution, followed by those from the public sector. Respondents from private institutions perceived the weakest strategy-performance effect for their institutions.
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Keywords Generic strategy, balanced score card, higher education, performance
Pages 42-52
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