Perspectives of Innovations, Economics and Business

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Volume 13
Issue 2
Online publication date 2013-07-16
Title E-banking innovations in Poland
Author Krzysztof Biernacki
Abstract The paper shows a number of important e-banking innovations that take place on Polish market. It also presents digital channels trends in e-banking and mobile banking with projections for next five years. All innovations being developed are more and more considered by the banks as an element of their strategy, in order to offer enhanced customer experience and better ménage relations with their customers. A visible trend is integration of digital channels with physical ones. Banks tend to invest more in innovations in order to gain competitive advantage.
Citation
References
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EFMA, Kurt Salmon, 2013. Physical and other digital channels for retail banks, EFMA study, Retrieved 30.06.2013 from http://www.kurtsalmon.com/uploads/Efma-Report-Phygital-Kurt-Salmon.pdf

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Keywords Banking, innovation, E-banking, mobile, retail
DOI http://dx.doi.org/10.15208/pieb.2013.10
Pages 49-57
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