Perspectives of Innovations, Economics and Business

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Volume 4
Issue 1
Online publication date 2010-02-10
Title Serbian labor market with special emphasis on defining marketing strategy in tourism
Author Stojanka Dakic, Ksenija Fabian
Abstract In addition to clear negative impact of the global economic crisis, which we witness, the labor market in Serbia has been faced with the transition problems accumulated through many years. Tourism and hospitality are among the those activities which have capacity to induce the entire system of other complementary activities that contribute to coping with the problem of high unemployment. The paper discusses role of developing marketing strategies in tourism sector of Serbia. As the author, it is important for the country to define a clear marketing strategy that includes adequate directing capabilities and resources in this industry in order to response to changes in the environment.
Bakić , O., 2007.  “Marketing u turizmu”, Čigoja štampa, Beograd

Edita, K., 2004. “Inovativni turizam - Model strateškog razvoja turizma kao ključna grana srpske ekonomije“, Beograd

Report on the development of Serbia in 2008, 2009. Republic Development Bureau, Belgrade

Stojanović, V., 2006. “Održivi razvoj turizma i životne sredine”, Prirodno-matematički fakultet, Novi Sad

Keywords Labor market, marketing strategy, human resources in tourism.
Pages 60-62
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