Perspectives of Innovations, Economics and Business

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Volume 5
Issue 2
Online publication date 2010-06-08
Title Strategies of value proposition on the Internet
Author Tymoteusz Doligalski
Abstract The paper presents strategies of value proposition on the Internet. Author has distinguished and described strategies of efficiency, free values, complete customer solutions, unique values and value co-creation. These strategies are different from traditional strategies of value proposition, which refer values for customers to the level of price.
Citation
References
Amit, R., Zott, Ch., 2001. “Value creation in e-business”, Strategic Management Journal, 22, pp.493-520

Anderson, J., Narus J., Rossum, W., 2006. “Customer value propositions in business markets”, Harvard Business Review, Vol.84 pp.91-99

Clarke, III, 2001. “Emerging value propositions for M-commerce”, Journal of Business Strategies, 18 (2), pp.133-49

Dobiegała-Korona, B., 2009. “Customer trust”, Economics and Business Administration Journal, vol. 1, pp.121-26

Evans, D., 2003. “The antitrust economics of multi-sided platform markets”, Yale Journal of Regulation, Summer, pp.327-79

Kaplan, R., Norton D., 2004. Strategy maps: Converting intangible assets into tangible outcomes, Harvard Business Press

Kim, D., 2004. “Development of e-business models with different strategic positions and comparison of business performances with the models”, Proceedings of the Academy of Information and Management Sciences, Volume 8, Number 1, New Orleans

Kleemann, F., Voss, G., 2008. “Un(der)paid innovators: The commercial utilization of consumer work through crowdsourcing”, Science, Technology & Innovation Studies, Vol.4, No.1

Prahalad, C., Ramaswamy V., 2004. The future of competition: Co-creating unique value with customers, Harvard Business Press

Keywords Value proposition, values for customer, Internet, E-commerce, online environment, value offerings, value co-creation, mass customization, freemium.
DOI http://dx.doi.org/10.15208/pieb.2010.36
Pages 17-19
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