Perspectives of Innovations, Economics and Business
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| Volume | 6 |
| Issue | 3 |
| Online publication date | 2010-10-07 |
| Title | Understanding innovation drive of leading Serbian companies |
| Author | Viktorija Bojovic, Ljubomir Pupovac, Maja Strugar |
| Abstract | Innovation oriented business will lead to faster growth, increased market share and better corporate positioning and thus is viewed as the prime strategy. The paper discusses the effectiveness of innovation in chosen leading companies in Serbian market in confectionery, dairy and meat processing industry. Companies, having more than 50 years of continuous production are the absolute market leaders and pioneers in their industries. Understanding their drive, sources of innovation and effectiveness is the concern of this paper. |
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| References | Ahmed, P., 1998. “Benchmarking Innovation Best Practice”, Benchmarking: An International Journal, 5 (1), pp.45-58 Almeidaa, L., Miguelb, P., 2007. “Managing new product development process: A proposal of a theoretical model about their dimensions and the dynamics of the process,” In: Loureiro, G., and Curran, R., Complex systems concurrent engineering: Collaboration, technology innovation and sustainability, pp.239-46 Bassett-Jones, N., 2005. “The paradox of diversity management, creativity and innovation,” Creativity and Innovation Management , 14 (2), pp.169-175 Bjorkman, H., 2004. Design dialogue groups as a source of innovation: Factors behind group creativity,” Creativity and Innovation Management , 13 (2), pp.97-108 De Jong, J., Hartog, D., 2010. “Measuring innovative work behaviour,” Creativity and Innovation Management, 19 (1), pp.23-36 Hyland, P., Marceau, J., Sloan, T., 2006. “Sources of innovation and ideas in ICT firms in Australia,” Creativity and Innovation Management, 2 (15), pp.182-194 Jensen, M., Beckmann, S., 2009. “Determinants of innovation and creativity in corporate branding: Findings from Denmark,” Brand Management , 16 (7), pp.468-79 Jorgensen, B., Messner, M., 2009. “Management control in new product development: The Dynamics of Managing Flexibility and Efficiency,” Journal of Management Accounting Research , 21, pp.99-124 Marsili, O., Salter, A., 2006. “The dark matter of innovation: Design and innovative performance in Dutch manufacturing,” Technology Analysis & Strategic Management, 18 (5), pp.515-34 Oltra, M., Flor, M., 2003. The Impact of Technological Opportunities and Innovative Capabilities on Firms' Output Innovation. Creativity and Innovation Management, 12 (3), pp.137-44 Plamberg, K., 2004. “The sources of innovations - looking beyond technological opportunities,” Economics of Innovation and New Technology, 2 (13), pp.183-97 Robson, S., Ortman, L., 2005. First findings from the UK innovation survey. Economic Trends , 6 (28), pp.58-64 Shenkar, O., 2010. “Imitation is more valuable than innovation,” Harvard Bussiness Review , 88 (4), pp.28-29 Tidd, J., Bessant, J., Pavitt, K., 2005. Managing innovation: Integrating technological, market and organisational change. Chichester, John Wiley & Sons Van de Ven, A.., Polley, D., Garud, R.,Venkataraman, S., 1999. The Innovation Journey. Oxford University Press |
| Keywords | Sources of innovation, Cost effectiveness of innovation, Innovative market leading companies. |
| DOI | http://dx.doi.org/10.15208/pieb.2010.74 |
| Pages | 35-37 |
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