Perspectives of Innovations, Economics and Business

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Volume 6
Issue 3
Online publication date 2010-10-07
Title Understanding innovation drive of leading Serbian companies
Author Viktorija Bojovic, Ljubomir Pupovac, Maja Strugar
Abstract Innovation oriented business will lead to faster growth, increased market share and better corporate positioning and thus is viewed as the prime strategy. The paper discusses the effectiveness of innovation in chosen leading companies in Serbian market in confectionery, dairy and meat processing industry. Companies, having more than 50 years of continuous production are the absolute market leaders and pioneers in their industries. Understanding their drive, sources of innovation and effectiveness is the concern of this paper.
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Keywords Sources of innovation, Cost effectiveness of innovation, Innovative market leading companies.
Pages 35-37
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