Perspectives of Innovations, Economics and Business
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| Volume | 9 |
| Issue | 3 |
| Online publication date | 2011-11-01 |
| Title | Investors’ perception on mutual funds with reference to Chidambaram town |
| Author | N. Geetha, M. Ramesh |
| Abstract | Mutual funds in India play a vital role in mobilizing funds for capital and financial markets. The role of mutual funds in India felt significant as it generates funds from small investors at large across the country. The main objective of the study is to elucidate the perceptions and behaviors of the small investors located in the town of Chidambaram, Tamil Nadu, South India towards the mutual funds and also suggest some measures to increase the quantum of investors and investments as well. |
| Citation | |
| References | Ippolito, R., 1992. “Consumer reaction to measures of poor quality: Evidence from the mutual fund industry,” Journal of Law and Economics, Vol.35, pp.45-70 Kothari, C., 2004. Research methodology - methods and techniques, New Delhi: New Age International Publishers Senthil, D., 2010. Financial management practices for organizational sustainability, Mutual funds - An investment Avenue, 273 Somasundaram, V., 1998. A study on savings and investment pattern of salaried class in Coimbatore district, Coimbatore, T122, Bharathiyar University Sudhakar, A. And Sasi Kumar, K., 2010. “Past present and future of mutual funds in India: Investors perception,” GITAM Journal of Management, Vol.8(1), pp.98-114 |
| Keywords | Mutual funds, asset management companies, financial advisors |
| DOI | http://dx.doi.org/10.15208/pieb.2011.37 |
| Pages | 30-37 |
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