Perspectives of Innovations, Economics and Business

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Volume 9
Issue 3
Online publication date 2011-11-01
Title Some methodological issues of Technology roadmapping experienced during consultancy
Author Bela Pataki, Zsuzsanna Szalkai, Szilvia Biro-Szigeti
Abstract The authors share some of their methodological recommendations based on their TRM-consultancy experience. They recommend: (1) using an ‘environment’ dimension of analysis (i.e. layer of the roadmap) instead of just ‘market’, (2) avoiding the usage of the popular oversimplified version of SWOT analysis instead of the full version, (3) using weighting scales based on the ‘magical number seven plus-minus two’ rule by Miller for quantifying the relations between the units of the TRM-analysis.
Citation
References

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Pataki, B., Szalkai, Zs., Bíró-Szigeti, Sz., 2010. “Technology roadmapping in Hungary: Some practical observations”, Perspectives of Innovations, Economics & Business, Vol.5, Issue 2, pp.20-23

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Porter, M., 1979. “How competitive forces shape strategy”, Harvard Business Review, March-April, pp.86-93

Porter, M., 1980. “Competitive strategy: Techniques for analyzing industries and competitors”, The Free Press, New York

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Tóth, B., 2011. “2012-ben jön a Tesco Mobile”, http://index.hu/tech/cellanaplo/2011/09/20/2012-ben_jon_a_tesco_mobile/, 20 September 2011
Keywords Technology roadmapping, technology management, technology strategy, business strategy
DOI http://dx.doi.org/10.15208/pieb.2011.34
Pages 12-16
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